Sunday, June 5, 2011

MMMM # 147 -- Media Futures

     A long-awaited FCC report on the future of the media concludes that TV news is more important than ever. According to a story in Broadcasting & Cable, the report will come out on Thursday during a regular public FCC meeting. The actual name of the report is "The Technology and Information Needs of Communities". Much clearer than the working title of "The Future of Media", no? 



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  Speaking of broadcasting and cable, I read a Birmingham News column last month in which TV critic Dave Sharp was listing Summer Cable TV premiers. He commented that...





"...the cable networks who, more and more, are giving those big boy networks (ABC, CBS, Fox, NBC, and The CW) a major run for their money in the storytelling department."
  Come on Dave...Breaking Bad manages to attract 3 Million viewers on its best night...CBS's Two and a Half Men (without Sheen)  attracts more than 10 Million viewers. Storytelling without an audience is, what? A non-profit venture?



     And besides, with NBC buying Comcast (or was it the other way around?), consolidation will likely mean cable and broadcasters become the same, competing on a market by market basis for subscribers.

     At some point, probably many years for now, the whole idea of maintaining expensive transmitters and towers will end. It will be all cable and all Internet distribution. The virtual end of free TV. Another victory for the "subscription economy".

     In the meantime, the cable shows fight for whatever time the audience will be willing to invest watching TV during the busy Summer days---DVD/downloads notwithstanding,



[UPDATE: Speaking of over-the-air TV....a new report out suggests MORE Americans are using it.



[ALSO: The Rep. Weiner-Tweet story has an interesting media angle...did The N.Y. Post get an interview by posing as a non-journalist? Read the story here in the Washington Post.



[The Monday Morning Media Memo is a regular feature of this blog.]

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